BUD meny


A playful chair for the meeting room or dining area and your new best friend! Discover all BUD variations here:
Senso meny


A multi-modular sofa and one of our best-selling products of all time. What does your next Senso setup look like?
Jobb sammen

Work together

Meeting spaces influence organization culture. Read more about how we can assist you with workplace design here:
Spis sammen

Eat together

The dining area is the organization's most crucial culture builder. We provide you with our best tips for creating a cozy dining area.

Fora ReForm

A sustainable approach to our design heritage: giving design classics a new lease of life.
Vår historie

Our history

Since 1929, we have been crafting Norwegian quality furniture in Ørsta, Sunnmøre. Learn more about our design heritage and how we have uphold it for almost 100 years!
Fora Form

Alice Breed is Fora Forms new UK and Ireland agent

Fora Form's vision is to improve the interactions people have wherever they meet. Alice Breed, founder of DNA Partners is now representing us in the UK and Ireland. This is an essential development in our pursuit to achieve this goal.

Written by Pål 01.09.2021

We are proud to collaborate with Alice, a leading commercial agent with 15 years of experience. We feel confident that with her wealth of knowledge within the industry, extensive network, and lovely personality she will be a perfect match for Fora Form. Alice spent the weekend with us during our Designers' Saturday event in Oslo and is excited to start sharing the stories that helped shape our furniture.

Alice in Oslo

"When I first came across Fora Form I was impressed by their thought leadership and vision with regards to sustainability and human-centred design. Their eco-conscious credentials, earned through 90 years of hard work and dedication is backed up by certification and accreditation. But it’s the team that really make this company great. They have a really positive and pro-active attitude and working with them an absolute pleasure. I’m really looking forward to sharing this brand with our network of UK designers."

Alice Breed

"When I first came across Fora Form I was impressed by their thought leadership and vision with regards to sustainability and human-centred design."

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Our first event with Alice Breed Agency will be "Planted London" - the first contemporary design show reconnecting people with nature.

Planted London
Inger Marie Grini Fora Form DS 21 63 B0184

Founded by Alice Breed, DNA Partners is an agency that proudly represents a select number of brands who
share core values surrounding sustainability, craftsmanship and the significance of inspirational people.
DNA Partners utilises its reliable reputation and connects manufacturers of contemporary design products and
their creative team with their users. These range from interior designers and architects, design-savvy
consumers, and the larger retail network.
An established industry understanding has been built through a shared vision for the future, collaboration, and
the ability to nurture relationships far beyond the completion of any project.
“Over the past 12 years the DNA of the agency has always stayed the same, however, the direction has become
much clearer over time. It’s important that the brands I partner with focus on people, design, ethical processes,
and most importantly have traceable sustainability policies. Products have to be made well, last a long time and
use as little resources as possible because we cannot continue to fill the world with damaging products
- Alice Breed, Founder, DNA Partner

To arrange for a presentation of Fora Form or to read more about the DNA Partners, please get in touch here: